DJI Privacy Policy

Information Collected

Information We Collect on the DJI Products and Services

• User-provided Information.

  When you use DJI Products and Services, you may provide us with information about you, including your name, email address, mailing address, mobile phone number, and payment information (if you use DJI Products and Services to engage in purchases or financial transactions). You may provide us with information in various ways when using DJI Products and Services. For example, you provide us with information when you register for a DJI account, use DJI Products and Services, submit credentials or other information for account verification, upload or share photos or videos on or through DJI Products and Services, or send us customer service-related requests using DJI Products and Services or other means of communication.

• user-provided Information About Others.

  We may also collect and store information about other people that you or other users provide to us. If you use DJI Products and Services to send others (friends, relatives, colleagues, etc.) information that may interest them (such as videos or photos hosted on DJI’s SkyPixel video and photograph hosting and sharing service (“SkyPixel”)) or messages (such as invitations to comment on videos or photos, use DJI Products and Services, or participate an event) through DJI Products and Services, we may store information about you and information relating to each such recipient. Similarly, if you use DJI Products and Services to upload, share and/or distribute content, photos, videos, flight data, or other submissions, and such content contains information about others, we may store, process, and disclose that information as provided for under this Policy. Please note, under such circumstances, you should obtain appropriate consent from others and inform them about this Policy.

• Cookies and Automatically Collected Information.

  When you use certain DJI Products and Services, we may send one or more cookies – small text files containing a string of alphanumeric characters – to your device. We may use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to the Service. Please review your web browser “Help” file to learn the proper way to modify your cookie settings. Please note that if you delete or choose not to accept cookies, you may not be able to utilize the features of DJI Products and Services to their fullest potential. We may use third party cookies as well. For instance, we use Google Analytics to collect and process certain analytics data. DJI does not process or respond to web browsers’ “do not track” signals or other similar transmissions that indicate a request to disable online tracking of users who use DJI Products and Services.
  
  We may also automatically record certain information from your device by using various types of technology, including “clear gifs” or “web beacons.” This automatically collected information may include your IP address or other device address or ID, web browser and/or device type, the web pages or sites that you visit just before or just after you use a Product or Service, the pages or other content you view or otherwise interact with on a Product or Service, and the dates and times that you visit, access, or use DJI Products and Services. We also may use these technologies to collect information regarding your interaction with email messages, such as whether you opened, clicked on, or forwarded a message. This information is gathered from all users, and may be connected with other information about you.
  
  Our use of cookies and other automatically collected information is explained further in our Cookie Policy.

• Device-Related and Flight-Related Information.

  When you use DJI Products and Services, you may provide us with information relating to (i) your DJI Product or Service, your non-DJI device on which the DJI Product or Service is used (including computers, phones, or other devices where you install or access DJI Products and Services), and your photos or videos that you upload using DJI Products and Services. This information may include: (i) information about your non-DJI device (including your device ID, hardware version, and operating system); (ii) information about your DJI device (including the model and serial number of your device); (iii) geolocation data relating to your non-DJI device and DJI device and any photo or video you submitted using DJI Products and Services; (iv) information about any photo or video recorded, including the name of the video file, the length of the video, EXIF data relating to the photo or video; (v) other technical information, including the IP address used by your non-DJI device, and flight data; and (vi) data associated with your DJI account.
  
  When you choose to self-authorize or “unlock” flight operations on DJI hardware control applications (including in the DJI Go 3 and DJI Go 4 Apps (the “DJI Go Apps”)) in locations that are categorized by DJI’s Geospatial Environment Online system as raising safety or security issues, we collect and retain geolocation information relating to your decision. In addition to the Device-Related Information described above, some of the features of DJI Products and Services may enable DJI to access your location in order to tailor your experience with the DJI Products and Services based on your location (“Location-based Services”). In order to use certain Location-based Services, you may be required to enable certain features of your mobile phone (such as GPS, Wi-Fi, and Bluetooth), which enable DJI to identify your location through a variety of means, including GPS location, IP address, cell tower location, geo-fencing technology, or detection by physical on-location Wi-Fi or Bluetooth sensors. If your location is collected through Wi-Fi or Bluetooth sensors, please be aware that such sensors, and the associated data services, may be provided by a third party, which may access such information for the purpose of providing such data services to DJI.

• Third Party Web Beacons and Third Party Buttons.

  We may display third-party content on or through DJI Products and Services, including third-party advertising. We also may enable you to connect your DJI account to, or otherwise interface with, third party services, including third party social networks and communications services. In addition, we may implement third party buttons (such as Facebook “like” or “share” buttons) that may function as web beacons even when you do not interact with the button. Information collected through third-party web beacons and buttons is collected directly by these third parties, not by DJI. Information collected by a third party in this manner is subject to that third party’s own data collection, use, and disclosure policies.
  
  For further information, please review our Cookie Policy.

• Information from Other Sources.

  We may obtain information from third parties and sources other than DJI Products and Services, such as our business partners, contractors, advertisers, and other third parties.

Uses of Collected Information

How We Use the Information We Collect

We use information we collect through DJI Products and Services in a variety of ways in providing the DJI Products and Services and operating our business. We will ensure that the use of information is generally required under the user agreements we have with you, or is in our legitimate interest as part of the DJI Products and Services we provide, or is with your consent. The use of information that we collect includes the following:

• We use the information that we collect through DJI Products and Services to operate, maintain, enhance and provide features of the DJI Products and Services, to verify and manage DJI user accounts, to provide services and information that you request, to respond to comments and questions and otherwise to provide support to users, and to process and deliver entries and rewards in connection with promotions that may be offered from time to time by DJI.
• We use the information that we collect through DJI Products and Services to understand and analyze the usage trends and preferences of our users, to improve the DJI Products and Services, and to develop new products, services, features, and functionality. We will process your personal data in accordance with your preferences, which are expressed via DJI Products and Services, including SkyPixel or the DJI Go Apps.
• We may use your information to contact you for administrative and informational purposes, including for customer service. We may send direct marketing such as communications, including updates on promotions and events, relating to products and services offered by us and by third parties we work with. If you are an individual or consumer we will only send you direct marketing with your consent or as permitted by applicable law. You may send unsubscribe requests or withdraw your consent at any time.
• We may use information we collect to: (i) personalize DJI Products and Services; (ii) provide customized advertisements, content, and information; (iii) monitor and analyze the effectiveness of DJI Products and Services and third-party marketing activities; (iv) monitor aggregate site usage metrics such as total number of visitors and pages viewed; and (v) review your entries, submissions, and status in any promotions or other activities involving DJI Products and Services. Where we do not do this with anonymized or aggregated data we will process the data in connection with the user agreement or where it is in our legitimate interest or where you have provided consent and where you have not objected or withdrawn any prior consent given.

When We Disclose Information

We will not disclose your information that we collect through DJI Products and Services to third parties except as described in this Policy or as we disclose to you at the time the information is collected. We may disclose information to third parties in the following circumstances:

• We may share your information with our parent company, affiliates and subsidiaries globally in order to provide you with DJI product and services.
• Any information that you voluntarily choose to upload to a publicly accessible site or venue using DJI Products and Services (including sharing information on SkyPixel or on DJI’s online community forum, the “DJI Forum”), or that you elect to make public, will be available to anyone who has access to that content, including other users.
• We work with third party service providers to provide payment facilitation, parcel transportation, application development, hosting, maintenance, flight environment data, account verification, and other services for us. We require these service providers to use or disclose, the information they process on our behalf, only as necessary to perform services on our behalf or comply with legal requirements.
• We may preserve and disclose your information if required to do so by law or in the good-faith belief that such action is necessary to comply with applicable laws, in response to a court order, judicial or other government subpoena, warrant or request, or to otherwise cooperate with law enforcement or other governmental agencies.
• We also reserve the right to preserve and disclose your information that we believe, in good faith, is appropriate or necessary to (i) take precautions against liability, (ii) protect ourselves or others from fraudulent, abusive, or unlawful uses or activities, (iii) investigate and defend ourselves against any third-party claims or allegations, (iv) protect the security or integrity of the DJI Products and Services and any facilities or equipment used to make the DJI Products and Services available, or (v) protect our property or other legal rights (including, but not limited to, enforcement of our agreements), or the rights, property, or safety of others.
• DJI uses a third party verification service provider to verify certain users of DJI Products and Services and DJI may disclose information to this service provider. The service provider may retain credential information provided as part of account verification for compliance and other purposes and may provide such information, as well as your user login ID or email address, to government authorities, law enforcement agencies, regulatory agencies and other duly authorized parties as may be required by or permitted under applicable laws. We require this service provider by contract to use or disclose, the information they process on our behalf, only as necessary to perform services on our behalf or comply with legal requirements.
• If you consent to our disclosure of information to a third party, such as business partners, or as otherwise authorized under applicable law.
• Information about our users, including information you provided and any information collected through DJI Products and Services, may be disclosed and otherwise communicated to an acquirer, successor, or assignee as part of any merger, acquisition, debt financing, sale of assets, or similar transaction, or in the event of an insolvency, bankruptcy, or receivership in which information is transferred to one or more third parties as one of our business assets.
• We may make certain aggregated, de-identified, or non-identifying information about users of DJI Products and Services available to third parties for various purposes, including (i) compliance with various reporting obligations; (ii) for business or marketing purposes; (iii) product safety analysis; or (iv) to assist such parties in understanding our users’ interests, habits, and usage patterns for certain programs, content, services, advertisements, promotions, and/or functionality of DJI Products and Services.

Rights Regarding Collected Information

Your Rights and Choices you have regarding this information

You can access and update your information on your DJI account page. Subject to applicable law, you may have the right to request access to additional information, including the right to request access to and receive certain information about the information we maintain about you, update or correct inaccuracies in the information we maintain about you have the information blocked, deleted, or erased, as appropriate. You also have the right to object to the processing of your information or to withdraw your consent to our processing of information about you, including to the transfer of information to other countries.

Note, however, that if you exercise your right to object or your rights of blocking, deletion or to be “forgotten,” or if you decline to share certain information with us, or if you withdraw your consent to our processing of information about you, we may not be able to provide to you some, or any, of the features and functionality of DJI Products and Services.

You may update, correct, or delete certain DJI account information and preferences by accessing your account preferences page, available through certain DJI Products and Services, including the DJI.com and SkyPixel websites and certain DJI mobile applications. If you wish to access or amend any other information we hold about you or exercise any other rights you have under applicable data protection law, you may contact us at support@dji.com.

Likewise, if you close your DJI account, you will not be able to sign in to DJI Products or Services or access any of your information. However, you can open a new account at any time. Please note that while any changes you make will be reflected in active user databases within a reasonable period of time, we may retain all information you submit, as authorized under applicable law, for backups, archiving, prevention of fraud and abuse, analytics, satisfaction of legal obligations, or where we otherwise reasonably believe that we have a legitimate reason to do so. In addition, if certain information has already been provided to third parties as described in this Privacy Policy, retention of that information will be subject to those third parties’ policies.

If you receive commercial email or text messages from us, you may unsubscribe at any time by following the instructions contained within the email or text message. You may also opt out from receiving commercial email or text messages from us by sending your request to us by email at support@dji.com.

We use Google Analytics to collect and process certain analytics data; Google provides some additional privacy options described at https://www.google.com/policies/privacy/partners.

Third-Party Services

DJI Products and Services may contain features or links to websites and services provided by third parties. Any information you provide on third-party sites or services is provided directly to the operators of such services and is subject to those operators’ policies, if any, governing privacy and security, even if accessed through DJI Products and Services. We are not responsible for the content or privacy and security practices and policies of third-party sites or services to which links or access are provided through DJI Products and Services, and we recommend that you view the privacy policies of each website that you visit.

Children’s Privacy

DJI Products and Services are not directed to children under the age of 13. We do not knowingly collect information from children under the age of 13 without obtaining parental consent.

Data Security

We use certain physical, organizational, and technical safeguards that are designed to improve the integrity and security of information that we collect and maintain. Please be aware that no security measures are perfect or impenetrable and thus we cannot and do not guarantee that your information will not be accessed, viewed, disclosed, altered, or destroyed by breach of any of our physical, technical, or organizational safeguards.

International Transfers of Personal Data

DJI Products and Services connect to servers hosted in the United States, China, and Hong Kong. If you choose to use DJI Products and Services from the European Union or other regions of the world, then please note that you may be transferring your information outside of those regions for storage and processing. Also, we may transfer your data from the U.S., China, and Hong Kong to other countries or regions in connection with storage and processing of data, fulfilling your requests, and providing the services associated with DJI Products and Services. You should be aware that the local laws in such countries may be different from and offer less protection than the laws applicable in the EEA or elsewhere. For users located in the EEA, your information transferred is protected in a manner that is consistent with how your information will be protected by us in the EEA, such as requiring the data recipients to enter into contracts that include the model contractual clauses approved by the European Commission, or to be certified under the EU-US Privacy Shield. International transfers of data are necessary for the performance of our contract with you that makes available the SkyPixel or the DJI Go Apps.

Retention of Your Information

We retain your information to provide service to you, or as required by applicable laws or regulations. We aim to retain your information only for the period necessary to fulfil our obligations under this Policy, unless otherwise required or permitted by law.

Policy Changes and Updates

Changes and Updates to this Policy

We may update this Policy from time to time. If we modify this Policy, we will make it available on or through the DJI Products and Services, and indicate the date of the latest revision. We will make reasonable efforts to notify you of the change. Limited by applicable laws, your continued use of DJI Products and Services after the revised Policy has become effective indicates that you have read, understood, and agreed to the current version of this Policy.

Our Contact Information

Please contact us with any questions or comments about this Policy or our data practices by email at support@dji.com.

SZ DJI Technology Co., Ltd.
14th Floor, West Wing, Skyworth Semiconductor Design Building,
No.18 Gaoxin South 4th Ave, Nanshan District, Shenzhen, China, 518057

If you are located in the European Economic Area: The entity responsible for the collection, use, and processing of your information described in this Policy is DJI GmbH, located at Industriestr. 12, 97618 Niederlauer, Germany. You may also reach us at marketing.europe@dji.com. You may contact us to have your information blocked, deleted or erased, or to opt out from profiling where your prior usage of DJI Products and Services is processed to provide you with customized or personalized products, services or advertisements, or to obtain copies of certain of your information in a portable format. You may also lodge a complaint with us, our Data Protection Officer or with your data protection regulator if you think that any of your rights have been infringed by us. You can find out more information about your rights by contacting your local data protection regulator or the Bavaria State Office for Data Protection Supervision or by searching their website at https://www.lda.bayern.de/en/index.html. If you have any queries or wish to exercise any of your rights under this Policy, then please contact us as set out above.